Why Selling During the Holidays Isn’t the Worst

People tend to ask me the same question around this time of year – “Should I put my home on the market in winter?”

It’s understandable why you wouldn’t want to – decorating, holiday shopping and parties can take up a LOT of time. Plus you may have to go easier on the glitter elves and reindeer so buyers can appreciate your home and not your brilliant decorating skills. (Scoff!)

However, Redfin recently did a study to help shed some light on which season is best for selling a home. It’s not surprising that selling during spring brought the highest return. What is surprising is that winter came in at a close second!

Among spring listings, 18.7 percent of homes fetched above asking, with winter listings not far behind at 17.5 percent. While 48.0 percent of homes listed in spring sold within 30 days, 46.2 percent of homes in winter did the same.”

Here are 4 more reasons to sell during the holidays:

1. Motivated Buyers 

⏱ Life happens and it doesn’t care when. Most people looking at homes during the holidays have a reason they need to buy now. In this market, buyers are like people shopping for a car in the rain -they’re serious! Otherwise they wouldn’t be here.

2. It’s Already Staged 

🎄 You’ve strung the lights, trimmed the tree, and the house smells like cookies and cider. Could you ask for a better time to show your home than when you’ve decorated it for the holidays?

3. Less Competition 

⚖ Many sellers are still reluctant to sell during the holidays. This tends to create a seller’s market. Inventory is low so you won’t be competing with other homes that may potentially steal your buyers.

4. Internet Searches are Higher 

🔎 The effectivity of word-of-mouth and other direct contact marketing significantly diminishes when the weather is bad. People are more likely to narrow down their list of “dream homes” during the winter by searching online. Your home MUST be on market to be seen during the rainy season.

Bottom line – it’s up to you when to list your home, but don’t let winter rain on your parade.